Content Development
Engage through Content
Content is key in social media. Without it, you have nothing. But if it’s boring, well, don’t expect great results. Part of the initial meetings between OnlineInfatuation and the Client will involve planning for a comprehensive content calendar. We will identify important hashtags and keywords, find out where relevant news about your industry comes from and how to share it when necessary, create your own relevant news and other content for your existing blog or new blog, and make sure everyone on your team knows how to “share” content.
Power of Posting
One thing that dooms a well-intentioned social media marketing campaign is when a company assigns a single person to be the entire operation. Like snowflakes, we’re all unique and can thus reach many different types of audiences. So why limit your company’s potential followers by putting the onus on one employee? That said, posting for the sake of posting can actually damage your brand. In this phase of the process, we will enlighten everyone to the strategy behind tweets, Facebook posts, blogs, Vines, and other social media platforms so you know why we will promote certain things over others. Industry trends are important as well, and we will find them and figure out how best to highlight them for our social media audience. Exposure is important.
1
Ebook Writing
Ebook is short for "electronic book," and uses either a computer, mobile device, or ebook reader to display long-form texts in book form. Ebooks have multiple digital "pages" that people can navigate through, and are often packaged as a PDF document so they can easily be sent from one user to another.
2
Blog Writing
An online journal in which you share your thoughts about a particular subject with readers. An example of blogging is when you write an online journal about the progress of your new home build.
3
Article Writing
Engaging content to help you with penning down the thoughts and putting it forward to the audience
4
Press Release
A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening.
5
Web Copywriting
The process of writing digital content for landing pages, product pages, blog posts, and everything in between. Compelling copy can keep your website visitors engaged and lead them to take actions that are both important to you and meaningful to them
6
SEO Writing
The implementation of keywords and keyphrases within web content. Copywriters and marketers use SEO to increase their site's organic visibility and SERP rankings. The best way to write for SEO is to pair high-quality copy with targeted search terms
7
Creative Writing
Writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, typically identified by an emphasis on narrative craft, character development, and the use of literary tropes or with various traditions of poetry and poetics.
8
Technical Writing
The practice of documenting processes, such as software manuals or instructional materials. Traditionally, it was limited to user manuals of some sort. Frankly, this definition has become outdated. Technology moves quickly, and lexicographers are often left playing catch up.